Yes, Nijmegen is the oldest city in the Netherlands, and no, it is not situated in the Randstad.
Nijmegen, located in the South-East close to the German border, is the oldest city in the Netherlands. Its history goes back over 2,000 years, to Roman times, when Noviomagus, as Nijmegen was called then, was an outpost of the immense Roman Empire.
Put a shovel in the ground, dig and you find something old. For any city that would feel like having marketing gold in its hands. So how does Nijmegen use its history in terms of city marketing? Well, pretty poorly is the actual answer.
The story of ‘the lost tower’
Nijmegen has a questionable track record in how it deals with specific historic artefacts such as old buildings, archaeological findings, and recreating the past in one form or the other. Historic accuracy is not the main objective here.
For example ‘the lost tower’, which was found while digging for a new parking garage, was simply moved to another area in order to fit in with the plans for a square nearby.
Another questionable episode is the dealings Nijmegen has had with planning a rebuild of the so-called donjon, a tower which was situated in the Valkhofpark. Small problem, no one actually knows how it looked, or how high it was, let alone any detail about it. The local municipality concentrated more on how they could entice anyone to actually take the project on and finance it.
For ones who loves walking, they have Vierdaagse!
In the case of Nijmegen, when people are asked what they associate with the city, the only answer they come up with, after some long thinking, is the Vierdaagse. If your pastime happens to involve a lot of walking around Dutch landscapes, then Nijmegen has the perfect walk to offer. This is a four-day long walk that occurs in July each year. It’s one of the biggest walking events in the world, with over 40,000 people from all over the globe taking part.
Unfortunately, poor old Nijmegen never rises beyond tenth place in lists of the most popular cities in the Netherlands. And it cannot be said to have any sort of clear image, apart from its walking event each year.
But each year with renewed energy the local government assigns a budget to city marketing and tries to bring the city forth into new fantastic futures. And always fails miserably.
In the last few years, Nijmegen has had an incredible array of images, such as ‘knowledge city’, ‘summer city’, ‘city of education’, ‘health’, ‘smart’ et cetera et cetera. The one thing they don’t seem to be able to sell is being the oldest city. Just don’t hold it against them, they really try their best.
The biggest party in Nijmegen
Having said that, the city does one thing really well. In July each year, it hosts the biggest party in the Netherlands. While a lot of people walk four days during the Vierdaagse, more than a million and a half people visit the city during the Vierdaagsefeesten.
Themed around the slogan ‘The walk of the world’ the city is awash with music, performances, parties, markets, festivities and the occasional downing of some form of alcohol. During this week, it is probably the best city in the Netherlands in terms of gezelligheid. As one of its residents, I can solemnly vow for this.
Nijmegen goes green
In its ongoing push to put Nijmegen on the map, the city applied three times to become the European Green Capital. Finally, the European Commission agreed and awarded the title to Nijmegen in 2018, making it the first city in the Netherlands to win the award.
So, Nijmegen is going green. Massively. Year-round, the city organises activities on sustainability, energy transition and being a green city in the broadest sense.
So give this old student city some love, it’s undeniably wholesome and it throws the best parties. Perhaps, it would be the perfect destination for a day trip!
Do you have suggestions for other places off the beaten path worth visiting in the Netherlands? Let us know in the comments.
Feature Image: Erik Janssen/Supplied
Editor’s Note: This article was originally published in January 2018, and was fully updated in August 2020 for your reading pleasure.