New rules mean that public broadcasters will not be able to show ads until 8 pm

The coalition parties have decided on new rules that mean that public broadcasters will not be able to show ads until 8 pm. Online advertising will also be completely scrapped.

New rules have meant that public broadcasters will only be able to show advertising after 8 pm, something that broadcasters are not happy with. These channels include NPO 1.2 and 3 and not private broadcasters (so no, we won’t be seeing ad-free everywhere!). The radio will not be affected by these proposed changes. Another change is that public broadcasters need to have a minimum of 50,000 members, rather than their current 150,000 in order to keep their permits, something that will help the smaller broadcasters, reports NOS. Some are already exceeding their limits.

 

The biggest change to broadcasting

NPO 3 regional is going to have mega changes due to these new rules. According to NOS, regional channels will start filling in broadcasting time and programmes from the national public broadcaster will pretty much disappear. According to NOS, they and the NTR must collaborate further as they don’t have any members. This is another big change.

If there are no ads, then where is the money coming from?

Of course, with no ads, there is no money. To offset the costs, 40 million euros will be given by the government, although ads make around 60 million per year, reports NOS. This has caused quite a stir with broadcasters, as they now need to deal with a big loss to their budget. NPO is not happy with the plans and has already expressed concerns with ad revenues going down anyway. Cutbacks = less variety and quality of programmes for viewers.

What are your thoughts? Let us know in the comments.

Emma Brown
A familiar face at DutchRevew. Emma arrived in Holland in 2016 for a few weeks, fell in love with the place and never left. Here she rekindled her love of writing and travelling. Now you'll find her eating stroopwafels in the DutchReview office since 2017.

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