Give the Dutch a discount on beer and they will flock to the supermarkets en masse. Tell them beer discounts will be cancelled and they’ll come with a tractor to stock up on 6,000 euros worth of this indispensable beverage…
Or at least that’s what happened in the town of Gramsbergen yesterday when the local PLUS store came up with an offer that was just too good to pass up on — three crates of beer for 25 euros.
Upon hearing this wonderful news, a group of friends in their early twenties from the nearby Drogteropslagen village in Drenthe decided to take out their tractor and hit the road, reports RTV Oost.
“Beer will become more expensive in a few weeks, so we thought we should strike now,” explains Jorgen, who called the supermarket to order seven pallets of beer.
The boys spent no less than 6,003 euros 29 cents and started emptying their newly acquired supplies immediately — four crates were drunk on the day of the purchase.
Why now?
The Netherlands recently passed a new law known as the Alcohol Act, which states that supermarkets and liquor stores are no longer allowed to offer more than 25% discount on alcohol, reports NU.nl.
The law comes into effect on July 1, leaving the Dutchies about two weeks to fully replenish their discounted beer supplies — a chance one simply cannot miss.
Will you be stocking up on beer in the coming days? Let us know in the comments below!
Feature Image: defotoberg/DepositPhotos