The first LEGO flower shop in the world has just opened in the Netherlands

Brick bouquet anyone? πŸ’

Strolling along Dutch streets, you’re often greeted with a sweet floral scent. Now, you have to thank not just the markets but also the world’s first LEGO florists, made especially for adults.

LEGO’s botanical collection, including rose and wildflower bunches for around €59.99 each, has been delighting kids and adults alike for years now.

‘The Botanical’ in Utrecht is the first pop-up shop in the world selling their lifelike bouquets, the AD reports.

Scan for a bunch

If you fancy some spontaneous sunflowers or last-minute lilies, you won’t be cycling home with a bouquet right away.

READ MORE | Here’s how technology changed the iconic way the Dutch sell their flowers

To buy the flowers, customers first scan a QR code, which takes them to Bol’s online store to order.

Thomas Feuerstacke from, wants people to enjoy their purchase in anticipation and save them walking through the city with a package.

But isn’t balancing bouquets while biking the cutest sight in the Netherlands? 🀭🚲

Big kids

These plastic petals are intended for a “more mature audience”, adds Vincent Andries from LEGO.

Think floral playground: you can take in a variety of LEGO creations, snap some special flowery pics and even get building there yourself. πŸ‘·β€β™€οΈ

In 2022, the toy company found 86% of adults said playing with LEGO helped them relax after work and 89% said it kept them mentally sharp.

READ MORE | 5 places to visit in the Netherlands for flower lovers

So, it’s no surprise the shop on the Lijnmarkt in Utrecht wants to create a fun space that’s not just for kids.

But these LEGO-lovers better act fast β€” The Botanical is just a pop-up and will close its doors again on May 18.

What do you think of this global LEGO first? Would you pay it a visit? Let us know your thoughts in the comments below.

Feature Image:Depositphotos
Lottie Gale πŸ‡¬πŸ‡§
Lottie Gale πŸ‡¬πŸ‡§
Lottie joins DutchReview as an editorial intern after gaining a Bachelor’s in English from her native England. She continues to pursue all things literature in her MA Literature Today at Utrecht University. She is loving life here, and the ever-looming rainclouds often make it feel like a home from home. Lottie arrived to complete her studies and hone her writing skills β€” she’ll stay for the Dutch tranquility, tulips and tompouce.


  1. The Botanical Lego is just wonderful. Oh ! I am waiting to visit the Netherlands.
    As a senior citizen, I would love to arrange these Legos in the colder months of the year.


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