Bridging differences through beer: Jeff Bridges is literally a bridge in this new Amstel Bier advert!

Have you spotted the new ad campaign for Amstel Bier for its UK markets from the London agency Adam&Eve/DDB? It’s a refreshing new ad which features Jeff Bridges…as a literal bridge! He is featured as a literal bridge (yes, he’s literally a bridge in Amsterdam), and a metaphorical one, showing him bringing people together.

Here you see Jeff Bridges showing his love for premium beer again, with his superbowl ad for Stella Artois.

He’s apparently all about bringing people together with this ad! Nic Casby, the brand director at Heineken, said that they wanted an ad campaign that shared their “brand values and point of view”. The advert, aptly dubbed as ‘Bridges on Bridges’, is supposed to show “the power of bridges to bring people together”. And who was the most “famous bridge” for them? Jeff Bridges!

Without further ado, here’s the ad for you to enjoy!

It is quite a charming ad, isn’t it? I have a sudden urge to kick back and watch The Big Lebowski with a cold bottle of Amstel 😉 What did you think about the advert? Let us know in the comments below!

Feat image source: Siebbi/wikimedia commons


Kavana Desai
Coping with the aftermath of her 3-year stint in the Netherlands, Kavana is a writer, content creator and editor for DutchReview. Hailing from India, she frequently blogs about the Netherlands, being Indian in the Netherlands, and everything in between. She envisions herself to one day be the youngest person to win that Nobel Prize for Literature (she is also not very humble but welcomes only constructive criticism). In the meantime, she fills her days with writing for DutchReview, writing her master's thesis on art theft, and writing fiction that will hopefully see the light of day soon.


  1. Think this ad is fab luv it ? as an employee of the Heinekin company ? it totally made me chuckle DUDE ?

  2. As a not-employee of any brewery, local, traditional, or industrial, it looks like a desperate plea to drinkers to not think taste, price, … but just buy the hype – or – to put it another way, back to the bad old days of low on quality, big on marketing budget. Sad because the beer is ok.


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