Beloved Dutch home goods chain Blokker has just made a comeback, and we’re already dusting off our shelves in celebration.
The chain had been struggling under a pile of debt (thanks, COVID 🙄), and with competition heating up, things got a bit sticky.
But the new Blokker is wiping the slate clean, quite literally, with microfibre cloths and all.
New owner, new beginnings
With a new owner at the helm, several shiny new stores have just opened in 12 locations across the country.
As Blokker’s boss, Roland Palmer, tells the NOS, “We can’t turn back the clock, but we now have a chance to put the stores back on the map with a clean slate.”
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Right now, the comeback tour is limited to areas where Blokker previously did well. That’s why we’ve got just 12 shiny new stores for now.
- De Aarhof 42, 2406 BT Alphen aan den Rijn
- Haarlemmerdijk 72, 1013 JE Amsterdam
- Rozengracht 12, 1016 NB Amsterdam
- De Middend 20, 1611 KW Bovenkarspel
- Spuiplein 57, 4511 AP Breskens
- Burgemeester Loeffplein 57, 5211 RX Den Bosch
- Kleine Molenstraat 1, 6661 EC Elst
- Noorderstraat 29, 7811 AK Emmen
- Gorecht-Oost 153 H, 9603 AE Hoogezand
- Koningin Julianaplein 27, 2274 JE Voorburg
- Langstraat 20 C, 6001 CV Weert
- Slotlaan 219, 3701 GE Zeist
Now, if only they could get Sarah Jessica Parker to return for another A-list Blokker ad. 👀
A fresh, modern Blokker experience
And it’s not just your grandma’s Blokker anymore. Alongside the classics — cloths, pans, and kettles — you’ll now find hip home essentials like scent sticks and steam gadgets for the no-iron generation. (Let’s be honest, we were never going to iron anyway.)
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In addition to these 12 new stores, there are still over 40 franchise stores operating under the Blokker name.
Sure, it’s a far cry from the 400 stores Blokker had in its heyday, but quality over quantity, right? Plus, fewer stores mean more time to perfect the pan display pyramid.
Already sprinting to Blokker for a steam mop? Let us know in the comments!
