You’ve probably heard the whispers (or maybe your savvy neighbour told you): groceries are cheaper outside the Netherlands. Well, we’re here to confirm that the rumours are true!
Or, rather, the ConsumentenBond is.
In a new report, the consumer protection organisation highlighted three countries with enviably low grocery prices for Dutch residents: Belgium, Germany, and drum roll… France.
But how much cheaper are we talking, and is it actually worth the trek? 🤔
Belgium: 12% cheaper on average
If you fill up your shopping trolley with 100 products at Albert Heijn in Belgium, you’ll pay about €90 less than you would in the Netherlands (€322 vs. €412). Now, that’s a lot of extra cheese!🧀
READ MORE | Cheapest supermarkets in the Netherlands: the ultimate guide in 2025
But when it comes to A-merken, the price difference is… meh. Budget brands (huismerken), on the other hand, are where the real savings are. 💸
What are huismerken and A-merken?
Huismerken refers to a supermarket’s own-brand products, such as AH from Albert Heijn or 1 de Beste from Dirk. Typically, these offer the most bang for your buck.
A-merken, on the other hand, are products from well-known brands like Coca-Cola or Pringles and tend to be more expensive.
Germany: 15% cheaper on average
In Germany, you’ll be paying an average of 15% less on groceries than in the Netherlands, with A-merken around 25% cheaper.
@dutchreview Discount? Say less 🏃💨 #netherlands #fy #fyp #dutchtok #dutchreview #dutchlife #livingnnl ♬ оригинальный звук – Samurai Sss
However, budget brands in Germany aren’t always cheaper, with price differences between A-merken and huismerken barely noticeable.
And, while the Netherlands might love a “1+1 gratis” (buy one, get one free) deal, compared to German prices, it’s not that “gratis” after all. Germany also has regular offers, so prices drop even lower. Your shampoo stash will thank you. 😉
France: 20% cheaper on average
If Belgium and Germany have got you curious, France is here to blow your socks off. 🧦 A-merken in France can be up to 28% cheaper on average. Oui, really!
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We’re talking massive savings on the likes of Pringles, Nutella, and Heineken. You might even pay less than half the Dutch price for detergent, pasta, soft drinks and other A-brand goodies.
But there’s a catch… 👀
It’s only sunshine and savings if you live near the border. For our Amsterdam folks (or anyone not in a border town), that “cheap” French Nutella might end up being more expensive once you’ve factored in your petrol costs.
Ever crossed the border just to stock up at DM? Tell us in the comments!
