HEMA will create a line of vegan foods, which food is first up? Vegan smoked sausage.
Often touted as being a progressive supermarket/warehouse chain and ultimately Dutch, they also have a price-factor that appeals to the regular folk. In addition to this HEMA will be creating a vegan option for their esteemed signature item, the smoked sausage.
Now, you might have questions, like “why can’t a smoked sausage be left alone?”. Well, in short, because the consumption of meat is a contributing factor to climate change. I’m sure we’ve all got that one friend that says stuff like “if we all ate less meat then global warming”…
Yeah, yeah buddy, I don’t force my religion on you, don’t force your diet on me. Either way, HEMA anticipates that people will purchase their “vegan smoked sausage” with actual money, and they’re not into charity so they’re on to something.
(PS. Here’s one for the vegans in the Netherlands <3)
HEMA, confronting sustainability issues?
HEMA has tasked itself with confronting sustainability issues. Their supermarket is one of the first to use eco-friendly cotton and has also prohibited single-use plastics from its stores since 2017. As the stores continue to expand across the globe, sustainability becomes an ever-increasing issue for the Dutch warehouse chain.
HEMA produces a wide variety of goods, from cosmetics to homeware, from pastries to smoked sausage. HEMA intends to conceptualize and create an equal vegan alternative to champion sustainability as an early adopter in a future-friendly society that spends with its conscience.
Vandaag de lancering in Amsterdam ?? van ons nieuwe exclusieve label bae.byhema. Prachtige nieuwe collectie cosmetica producten die 100% veganistisch zijn ?; Today we have launched a new… https://t.co/7pfDgeFfuL
— Tjeerd Jegen (@tjeerdjegen) February 5, 2019
HEMA abroad will be labeled as HEMA Amsterdam
HEMA isn’t localized to Europe anymore, they recently opened a store in Abu Dhabi. To make sure people know they’re a Dutch company HEMA will signify in its branding, “HEMA Amsterdam”.
What do you think of all this, would you prefer HEMA call it “imitation sausage” in order to be more transparent with the consumer? Let us know in the comments!
