Albert Heijn drops two major international brands from its stores

Have a break, have a…snickers? Because of disagreements over prices, Dutch supermarket giant Albert Heijn (AH) will stop stocking Nestlé products.

Why does it matter? Well, because Nestlé is the largest food company in the world. Many of the brands that find their way into your shopping basket might as well be Nestlé products: from Pelligrino to Lion Cereal to Starbucks coffee — yup, all Nestlé.

Luckily, the disagreement only includes a small number of Nestlé brands. Beyond Kitkat and Garden Gourmet (all veggies right now:😭), Nescafé and Maggi also won’t be found on Albert Heijn shelves anytime soon.

Disagreement over price hikes

But why exactly is that? A spokesperson for Albert Heijn tells the NOS, that Nestlé demands price hikes above the 20% that is reasonable in the context of ongoing inflation. “We find this unacceptable for our clients,” says the spokesperson.

It’s also in Albert Heijn’s interest to stay competitive with other popular supermarket chains in the Netherlands, say, Jumbo or Lidl — and a price hike isn’t going to help them. Negotiations such as these take place annually with all of Albert Heijn’s trading partners.

Are you gonna miss your Kitkat? 🥺 Tell us in the comments below!

Feature Image: bigxteq/Depositphotos

Cara Räker 🇩🇪
Cara Räker 🇩🇪
Cara moved to the Netherlands at fifteen and she is here to stay! After all, there is so much to love about it, except maybe the bread (as every German will tell you). Next to finishing up her bachelor's degree in European politics (dry), Cara loves to do yoga, swim, and cook delicious veggie food.

7 COMMENTS

  1. …. If this is the case, then I just do my shopping at a different store and then Albert Heijn has lost my forever. It would be for the first time that Albert Heijn really cares about their customers. It’s all about their incredibly high profit margins and their share holders and NEVER about their customers….

  2. …. If this is the case, then I just do my shopping at a different store and then Albert Heijn has lost my forever. It would be for the first time that Albert Heijn really cares about their customers. It’s all about their incredibly high profit margins and their share holders and NEVER about their customers….

  3. It’s great that AH is dropping nestle but over price disputes? How about the use of child slaves, privatizing public water sources, pollution, and rampant lobbying to get out of international criminal trials that nestle engages in? THAT should be the reason for this decision

  4. @Engelbert Felb did you even read the article? Did you understand it? Do you like paying HIGHER prices? How do you feel about funding a corporation with a terribly criminal past? Do you have ANY sense of self preservation at all?

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