With the skyrocketing price of groceries in the Netherlands, kortingen (discounts) are the saving grace of many supermarket shoppers. Now, however, it looks as though our days of discounted meat products may be numbered. 👀🥩
With twice as many reported promotions for meat products than other Dutch supermarkets, Jumbo recently found itself on the receiving end of harsh criticism by animal welfare group Wakker Dier.
Wakker Dier is no stranger to waging war against the promotion of meat products — they’re known for punchy campaigns advising supermarkets to ‘move with the times’, such as the one below. 👇
In a bid to stem the flow of criticism (and, presumably, do better by the environment, too), Jumbo has now agreed to stop promotions on all meat products, according to the AD.
This move makes it the first Dutch supermarket to do so.
Pushing more plant-based protein
So what are steak-loving shoppers to do in the face of expensive meat products — and no way to buy them at discounted prices?
As Jumbo sets new goals for 2025, it plans to ensure that 50% of all protein sold is plant-based. By 2030, the supermarket chain intends to increase that share to at least 60%.
What do you think of Jumbo’s decision to stop promotions on meat products? Tell us all your thoughts in the comments below!
I think it is disgusting. I am not a rabbit and have no intention of substituting meat based products for plant based ones. I like the variant in my diet and Im fed up of minority factions dictating to me what I can/cannot eat. Groceries are already sky high in costs, there are not enough plant based products at affordable prices so this is a grab for increased costs for the consumer.
Personally I will not be cutting down my meat consumption no matter what. I am not a rabbit.
excellent initiative (and I am not a rabbit)
Hahaha, what a joke, I wish companies would stop falling for minorities…They don’t have the buying power, the rest does. We can have this conversation for hours nothing is perfect , even if you eat only plants you have an impact on the planet…. So here is an idea, let the people that eat meat, eat meat, and the people that eat plants eat plants….
What gets to me is that vegans and vegetarians will always tell me to stop eating meat, yet I have never told them to eat meat, eat what you want leave me alone.