Albert Heijn is using artificial intelligence to combat food waste

Albert Heijn has started using artificial intelligence to combat food waste, reports NOS. The “dynamic discount” test is taking place at the Albert Heijn in Zandvoort with chicken and fish products for 2 months. Products have an electronic price tag that increases the discount as a product comes closer to the expiry date using an algorithm.

The algorithm automatically calculates the best discount, between 10 to 60 percent. The algorithm takes into account several factors such as the weather, the stock availability of the product and sales trend of the product.

The test has come as a recommendation by the anti-waste company Wasteless, originally an Israeli startup. If the test is effective, Albert Heijn will consider implementing this in multiple stores.

Ralph de Vries, responsible for the Dutch activities of Wasteless tells NOS, “The first results we now have from a supermarket chain in Italy are promising: there, with products with this form of pricing, we see a turnover increase of 25 percent and 89 percent less food wastage”.

Albert Heijn threw away 1 percent of unsold products in the past year due to expired products, amounting to 63 million kilos of food.

This is a promising step in the right direction for Albert Heijn! In the UK, particularly in chains such as Tesco, food that is close to expiring is discounted heavily to reduce food waste. Albert Heijn is doing this at another level with artificial intelligence! It’s perfect for everyone – the customer buys a great product at a cheap price, and supermarkets get money off a product that would be thrown out. But most importantly, less food is wasted! Hopefully, the study will be a success that others will follow.

Featured image source: Wikimedia/Donald Trung

Do you think it will work? Let us know in the comments, below!

Lara Silva
Lara Silva
Originally from Lisbon, Lara now lives as a Londener where she studies journalism. She enjoys writing about politics, news and culture. Her favorite hobbies include eating pizza, drinking portuguese beer and smashing the patriarchy.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related posts

Latest posts

Weekly update: infections rise again but relaxations may come on April 28

The RIVM has released its weekly coronavirus figures for the period of April 13 to April 20. The number of infections has risen compared to...

Coronavirus in the Netherlands: all you need to know [UPDATED]

Coronavirus continues to sweep across the Netherlands and the globe. Here's up-to-date information, as it happens, on COVID-19 in Holland. The Netherlands reported its first...

Student societies in the Netherlands: what you need to know

The Netherlands has an incredibly rich student life, where students are encouraged to take on extracurricular activities. These are mostly in the form of...
X