Dutch Media Companies Plan to Work Together to Compete Against Netflix

Dutch media companies are in talks about joining forces to make one joint platform for all video and audio streaming in the Netherlands. According to AD.nl,  an agreement is in the works. There has been increasing pressure on them as their ratings are falling, and their advertising revenues are coming up dry. The culprit? Services like Netflix.

What can we expect from this streaming service?

Audio, video and news broadcasts will be available in one place. Each person will be able to tune into their favourite regional radio shows or update themselves on the happenings in the world from their trusted news sources. All the big names are signing up, including NPO, RTL, Talpa, NOS, and De Persgroep, so be rest assured that you’re going to have quite a big pool to choose from.

Image by Vidmir Raic from Pixabay

However, it is still unclear how this service will be set up. They’re still deciding how to generate revenue through it – whether it would be through ads or through subscription programs. AD.nl reports that “research shows that Dutch people are willing to take out two subscriptions”. With this new streaming service, the Dutch media companies hope that the second subscription would be the Dutch one (because let’s face it, everyone already has a Netflix subscription).

When will it be launched?

That is difficult to say. Each of the media corporations has been looking out for their personal interest and so it has been difficult to even reach this stage. Previous, similar video services haven’t been quite as successful because individual media companies have their own subscription programs. Going forward from here will also be difficult, reports AD.nl. However, there is a chance that the government will be stepping in if they won’t be able to come to an agreement. Arie Slob, Minister for Primary and Secondary Education and Media, will be presenting their “cooperation agenda” in the Lower House soon.

What do you make of this? Do you think a Dutch streaming service will be successful? Let us know in the comments below!

Feature Image by Vidmir Raic from Pixabay

Kavana Desai
Kavana Desaihttps://medium.com/@kavanadesai
Coping with the aftermath of her 3-year stint in the Netherlands, Kavana is a writer, content creator and editor for DutchReview. Hailing from India, she frequently blogs about the Netherlands, being Indian in the Netherlands, and everything in between. She envisions herself to one day be the youngest person to win that Nobel Prize for Literature (she is also not very humble but welcomes only constructive criticism). In the meantime, she fills her days with writing for DutchReview, writing her master's thesis on art theft, and writing fiction that will hopefully see the light of day soon.


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