Dutch Christian newspaper protests over Suitsupply gay kissing ad

Suitsupply hits the news again

If you’ve been following this story, our other advertising rants or saw our last rant about people destroying the bus shelters in the Netherlands, then we have another story for you. A Dutch newspaper ‘Reformatorisch Dagblad’ – a Christian paper has distributed controversial leaflets about Suitsupply’s ad.

– Exaggerated eyeroll –

The leaflet contains the same picture that Suitsupply used in their advertising campaign (two men kissing). However, there is a large red cross over the faces and a banner underneath stating: “Suitsupply, stop with your distasteful advertisements!” This was part of a campaign named ‘Family in Danger’ – which aims to protect families against these forms of sexualisation. Wow, just wow. Understandably, this caused an outrage and people took to social media to slam the leaflet.


Wait, what pictures?

We’ll give you a quick recap about what all the fuss was about in case you missed it. Basically, earlier this month Suitsupply released a new ad campaign, containing gay men passionately kissing one another. These were distributed over the Netherlands and other countries on bus shelters. Some bus shelters in the Netherlands were then vandalized. Suitsupply also lost a load of followers due to this campaign.

The campaign looked a little like this

It now appears that the tables have turned and people are now targeting Reformatorisch Dagblad for their controversial view. Their social media accounts (especially their twitter) has been bombarded with that exact picture in protest right back at them.

It seems crazy how much controversy has been caused. However, that is why that advert was used in the first place – to get people talking. However, being a target of hateful leaflet distribution definitely wouldn’t have been on their agenda. Free advertising for them I guess. Is it bad to see two men kissing? Certainly not to me.

Cover pic source: Suitsupply / Facebook

What do you think of this new Suitsupply news? Let us know in the comments. And don’t forget to join our Facebook group for more! 

Emma Brown
A familiar face at DutchRevew. Emma arrived in Holland in 2016 for a few weeks, fell in love with the place and never left. Here she rekindled her love of writing and travelling. Now you'll find her eating stroopwafels in the DutchReview office since 2017.


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