More than one room left: Booking.com will check-in to fairer advertising

You’ve found the perfect room for your holiday, but oh no! The website assures you to ‘Book soon! There’s only one room left!’ Ah, that’s fine, you know today is a great deal, because that one room has a discount, and the hotel was booked 50 times in the last 24-hours, so it must be good. Book, pay, and you’re ready to hit the sun. 

Well, maybe not. Although most people consider themselves much more savvy about how companies advertise their services (although we’re still confused about why our Ab-king didn’t give us a six-pack in thirty days), the above are just some of the manipulations used by Dutch company, Booking.com.

But, not anymore! Well, not from 16 June 2020. The accommodation-giant has made an agreement with the European Commissioner for Consumer affairs to stop the practices, reports Belgian newspaper De Tijd.

What are the changes?

From then on, Booking.com will make it clear that claims like ‘one room left’ only apply to the availability on their website. In other words, there may be multiple rooms left, but Booking.com has only been allocated one to sell. Via other channels, additional rooms can be available.

Sale prices will no longer be used if the price will remain the same after the deadline Booking.com advertises. And, in line with Facebook and Instagram requiring #sponsored posts, Booking.com will indicate if a hotel has paid to appear higher in search results.

The company will also provide greater transparency around prices. All surcharges and taxes must be clearly stated, and they cannot claim a room is ‘discounted’ if the discount comes from other circumstances: like the season the room is booked.

Why are these changes happening?

Because everyone deserves to know what they’re purchasing. According to De Tijd, Booking.com has been closely watched by the consumer watchdog for years. Meanwhile, consumer organizations have also been monitoring the travel giant over misleading selling techniques. That’s a lot of eyeballs on one company.

“It is an important signal that a market leader such as Booking.com is taking its responsibility,” European Commissioner Didier Reynders told De Tijd. “Non-transparent communication is a source of frustration for many. Internet companies must realize that they must continue to earn the trust of consumers.”

New consumer protections will come into effect from 17 January 2020, when European consumer legislation is tightened. Then, national advertising watchdogs will be able to work across borders to tackle misleading advertising. Go European Union (but sorry our British friends).

Have you experienced misleading sales tactics on accommodation websites? Let us know your experiences in the comments below!

Samantha Dixon 🇦🇺
Samantha Dixon 🇦🇺https://gallivantations.com
Sam has over six years experience writing about life in the Netherlands and leads the content team at DutchReview. She originally came to the Netherlands to study in 2016 and now holds a BA (Hons.) in Arts, a BA (Hons) in Journalism, and (almost) a Masters in Teaching. She loves to write about settling into life in the Netherlands, her city of Utrecht, learning Dutch, and jobs in the Netherlands — and she still can’t jump on the back of a moving bike (she's learning!).

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Related posts

Latest posts

BREAKING: International Criminal Court in The Hague issues arrest warrants against Israel PM and Hamas leader

The International Criminal Court (ICC) in The Hague has just issued arrest warrants against three important figures from Israel and Hamas.  According to the NOS,...

Your guide to all the ‘lekker’ Dutch festive food and drinks you can enjoy this holiday season

Christmas is right around the corner, which means: it's time for the feasting on Dutch festive food to begin! 🎄 You might be wondering...

Best internet and SIM deals in the Netherlands: Free gifts, discounts, and more

’Tis the season… for Black Friday tech deals! From free TVs to discounts up to 70%, these are the best internet and SIM offers...

It's happening

Upcoming events

The latest Dutch news.
In your inbox.