Hoi Peter! Dutch women call attention to workplace inequality on LinkedIn

Notice you had more Peters in your LinkedIn network this week? Glad it caught your attention โ€” that’s what Dutch women were aiming for.

Back in October 2020, a survey of the Netherlands’ top 100 companies found there were more CEOs named Peter than there were female CEOs in total, a sad fact that didn’t change much since then, so LinkedIn females united. ๐Ÿ’ช

In an initiative by Dutch organization WOMEN Inc. in collaboration with women branding agency BrandedU and Amsterdam based digital branding agency The Family, women were invited to change their first name to Peter on LinkedIn between January 24 and January 28.

“In the Netherlands, there are more CEOs named Peter than female CEOs. Therefore, we call on all women to change their name to Peter on LinkedIn during the week of 24-01. Participate for more women at the top. Check mijnnaamispeter.nl for more info.”


The ‘my name is Peter campaign’ aims to address that 4.3% of unequal gender representation in CEO positions concerns women, explains spokesperson and Vogue Nederland editor-in-chief Cรฉcile Wansink in a Peter LinkedIn post.

Image: Yeliz ‘Peter’ ร‡iรงek/LinkedIn

Men also chimed in on this cultural and systemic issue, reports the NOS, where one person changed their name to “Petra” on LinkedIn for the week โ€” “A spontaneous initiative that we are happy with,” expressed Wansink.

To address this issue nationwide, a Dutch law came into effect in January 2022 to force companies into hiring more women in their leadership roles. Hopefully, by next year, fewer Peters will show up on surveys of gender quality in the Netherlands. ๐Ÿคž

What do you think of this LinkedIn initiative? Will you change your name to show support? Tell us in the comments below!

Feature Image: pixelheadphoto/Depositphotos

Farah Al Mazouni ๐Ÿ‡ธ๐Ÿ‡พ ๐Ÿ‡บ๐Ÿ‡ธ
Farah Al Mazouni ๐Ÿ‡ธ๐Ÿ‡พ ๐Ÿ‡บ๐Ÿ‡ธ
Farah believes she's been on many adventures during her millennial life, each for a different (sometimes invisible) purpose. The latest adventure whisked her away to Amsterdam for love, and what a magical surprise she found in this city. Armed with imaginary confetti in her pocket, and ready to celebrate all wins, big and small, Farah says "ahla w sahla" or โ€œwelcomeโ€ to her latest adventure in this wonderland.


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