From Heineken to ASML: Over 350 Dutch companies to cut thousands of jobs

Doei, job security!

The Dutch job market is already dire. Now, employed people are scared too.

In a bid to stay competitive against disappointing revenues, economic uncertainty, artificial intelligence (AI), and inflation, a lot of Dutch companies turn to “reorganisation.”

Translation: widespread layoffs. Companies need to cut costs, and according to economists, slashing the workforce is the quickest fix.

Employers warn that this is just the beginning, reports NU.nl.

Time to update your resume, perhaps?

From beer to banking: no one’s safe

By the end of last year, benefits agency UWV received reorganisation notices from 355 companies: the highest number in a decade.

“We’re in the middle of a round of reorganisation that began two years ago,” says a spokesperson for the employers’ association AWVN.

The spokesperson cites layoffs and bankruptcies across the industrial and chemical sectors, as well as in education, business services, and the financial sector.

Called for an employee review? Your fear is justified. Heineken plans to cut between five and six thousand jobs over the next two years.

READ MORE | Dutch beer giant Heineken announces it’s slashing up to 6,000 jobs

Major financial institutions such as ING, ABN AMRO, and ASN Bank are also reorganising.

Chip machine giant ASML is making changes, too.

Thousands of jobs are expected to be slashed across these companies.

But why?

Contrary to the popular belief that AI is nabbing our jobs, the reality is quite complicated.

Olaf van Vliet, an economics professor at Leiden University, points out that cost savings are still the main driver.

During the tight labour market following the pandemic, companies were reluctant to reorganise. Now, after delaying too long, the cuts are coming all at once.

While companies love citing the “threat of AI,” van Vliet says there’s little proof it’s replacing workers. The reasons vary: ASML is changing management structures, while Heineken is facing declining beer consumption.

Another approach

Labour market economist Ronald Dekker from TNO takes it a step further.

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In his view, reorganisations at listed companies are mainly about keeping shareholders happy.

He questions the idea that rising wages are to blame, pointing out that wage growth in the Netherlands has been modest for decades.

Instead, companies may be trying to prove they can do the same work with fewer people, inflating their “productivity” metrics. Rich investors, after all, stay rich by cutting costs.

Despite this grim article, the silver lining is that the Dutch market is still doing pretty well, as many sectors continue to struggle with staff shortages.

So if you do lose your job during the great cut of ’26, you might have a decent chance of finding a new one.

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Feature image:Dreamstime

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Kriti Swarup
Kriti Swaruphttps://www.kritiswarup.com/
Kriti Swarup is a writer and multimedia journalist based in Amsterdam. Originally from New Delhi, she moved to the Netherlands in 2022. Writing for DutchReview is her way of making sense of assimilation and helping fellow internationals find a home between cultures. A cum laude graduate in media and culture from the University of Amsterdam, Kriti has reported on topics ranging from art and lifestyle to business and technology. When she isn’t working (or rewatching Game of Thrones), she is usually, and somewhat perpetually, trying to learn Dutch.

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