In a government campaign to raise climate awareness among citizens, it has been found that the Ministry of Economic Affairs and Climate (EZK) deliberately omitted a call to eat less meat — considering the advice to be too controversial and “politically sensitive.”
The “Everyone does what” campaign started in 2019 as an effort by the government to make citizens more aware of their own contribution to climate change.
The campaign provides tips on small personal changes that individuals can make to prevent global warming, such as properly insulating homes and not travelling by car as often — we know you can do it, Dutchies. 🚲
The campaign also promotes eating more sustainably — choosing seasonal foods more often and wasting less. 🥕 However, the advice to eat less meat was intentionally removed because it was considered too controversial, The Volkskrant reports.
A politically polarizing issue?
Documents requested by the animal welfare organisation, Wakker Dier, show that in April 2019, the subject of eating less meat was removed from the campaign.
“We don’t want to explicitly communicate ‘less meat’” the EZK wrote in internal communication because it is a “politically very sensitive subject”. For a country that prides itself on being super climate-conscious, this seems odd. 🤔
Proven to reduce emissions
Eating less meat is proven to reduce emissions of CO2 which cause climate change. According to the Dutch Government’s Nutrition Center, “by eating 100 grams less meat per week, you reduce your environmental impact by 7-10%.”
The ministry responded to this revelation by saying that “Everyone does what” was designed to “enthuse citizens to take small steps towards sustainability.” They added, “We noticed that eating ‘less meat’ was a measure that provoked controversy.”
Basically, the Dutch government thinks that advising people to eat less meat will make them reject a more sustainable lifestyle altogether.
What are your thoughts on the Ministry of Economic and Climate omitting the advice to eat less meat from its sustainability campaign?
Feature Image: Arturverkhovetsky/Depositphotos