Supermarkets in the Netherlands are continuing their battle with suppliers and rival supermarkets to bring in more customers and increase their market share.
In an attempt not to lose their market share, the Dutch supermarkets are currently giving offers to their customers to compete with rival chains for cheaper groceries. Albert Heijn used to be at the top of the leader board, but now Jumbo, Lidl, and Coop/PLUS are proving to be worthy adversaries, reports NU.nl.
Empty shelves and intense negotiations
Additionally, Albert Heijn is in intense negotiations with suppliers like Nestlé, who wish to raise prices exorbitantly. Further, price increases are possible due to the rising cost of raw materials, energy, and packaging. Some companies are also believed to be trying to make a profit from the price increases. 💸
“There is a fierce battle between supermarkets and with suppliers, it is really a battlefield at the moment,” supermarket and marketing expert Paul Moers, tells NU.nl.
Meanwhile, the shelves remain empty so suppliers will be more inclined to agree to a lower price point for the supermarkets.
Hopefully, the prices don’t get too crazy so we can still get our daily broodje (bread) fix from the supermarket. 🙏🏼
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