Lego stores are coming to the Netherlands and it’s all we ever wanted as a kid!

Lego stores will open in Utrecht and Amsterdam later this year! These are the first Dutch cities to have an official LEGO store (what a privilege!) But the location of the stores within the cities has not yet been decided. 

As well as selling all the lego products, the stores plan to host building competitions between hardcore lego fans and customers will also be able to devise their own personal LEGO figures.

The General Manager LEGO Benelux, Mario Capone commented “We are very excited about the arrival of the two LEGO-stores. It shows our commitment to the overall toy market in the Netherlands. But most importantly, it is a key opportunity to offer the best possible LEGO experience.”


The plastic construction toys originated from Denmark in 1932 but were originally made from wood. It quickly became a worldwide phenomenon and during the Christmas season around 28 LEGO sets are purchased every second.

Six Legoland amusement parks have been built by the brand. If you fancy a trip, the closest Legoland to the Netherlands is in Günzburg. 

Freya Sawbridge
Freya was born in Edinburgh but raised in New Zealand (cue every person she meets saying “oh I have always wanted to go there but it’s so far away!”). A restless and curious nature has led her to move countries 5 times in the last 3 years in attempt to find a place she can call home. She contacted DutchReview on a whim and arrived in the Netherlands in summer 2019 to start her internship.


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