Tourist traps in the Netherlands: are they worth it or are there better alternatives?

We’ve all no doubt heard about the following tourist traps and many of us have probably even been. What begins as a way for a country to teach people about their culture, ends up being overrun with irritating tourists, overcrowded spaces and selfie sticks ruining your ‘original’ photo. 

Tourism in the Netherlands has become such a problem that the Dutch Tourism Board took measures to discourage visitors. The IAmsterdam sign was removed from the Rijksmuseum, tourist taxes were increased and the number of beer bicycles and segways were reduced in the city. But many of these efforts have been rendered futile, as the latest expenditure report shows tourists are spending more than ever in the Netherlands.

We’ve comprised a list of some of the biggest tourist spots in the Netherlands and advise whether we think they’re worth a visit or if there is a better alternative (for your sanity, wallet and the country!).

#1 The Heineken Experience

Source: emoro/Pixabay

The Netherlands is home to one of the world’s best selling beers – Heineken! This museum (and prior Heineken factory) will tell you about the history of the beer, the brewing methods and gives you a chance to draw your own beer. The tour costs €18 when you book in advance or €21 upfront but this price does include two free beers at the end of the tour. €9 for a beer, in Amsterdam? Sign me up!

Is the Heineken Experience worthwhile?

Perhaps. It can definitely be fun to do with friends but it is certainly not cheap. Lots of other breweries do tours in Amsterdam such as House of Bols (€16pp) and Brouwerij de Prael (€8.50pp) so I would find a cheaper brewery tour that offers a more intimate experience.

#2 Keukenhof

Tulip season begins in spring which is March, April and May in the Netherlands and thousands of tourists flock to Keukenhof to see the blooming flowers. Whilst it is beautiful (it’s tulips after all!), it’s also a tourist trap as it costs a whopping €18 for entry. That’s some expensive tulips (but not as expensive as when a single bulb of Semper Augustus cost an astonishing 5,500 guilders (that’s €2819) in 1633).

Can never get enough of tulips.

Is Keukenhof worthwhile?

Strictly speaking, there is no alternative so it is an easy day activity. But, if you catch a train out into the Dutch countryside and cycle around, you are bound to come across equally beautiful fields as tulips are grown across the whole country (or just watch this YouTube video instead, it’s almost the same, right?)

#3 Giethoorn

Despite being a relatively small town, Giethoorn has become a popular tourist spot due to its reputation as the ‘Dutch Venice’ and receives around 800,000 tourists annually. It is quaint and looks like something out of Lord of the Rings with trees spilling over onto the canals and thatched houses tucked behind rose bushes.

Source: PublicDomainPictures/Pixabay

Is Giethoorn worthwhile?

Elburg is a wee town that is aiming to be the first grid city in the Netherlands. It is only one hour drive from Giethoorn and want to know a major added bonus? It has no tourists because they all flock to Giethoorn instead.

#4 Canal boat tours in Amsterdam

A myriad of companies provide canal boat tours of Amsterdam and offer you a chance to see the sights from a unique perspective. These companies are expensive and force you to listen to trite commentary blaring through a speaker while on the tour.

Photograph supplied by Marius Roos

Are canal boat rides in Amsterdam worth it?

If you don’t have much time then jump on one of these cruises just so you can see the city from down below. However, with a little more effort you can rent a self-drive boat for a whole day or hire a private boat with a skipper for more autonomy and better bang for your buck. They cost between €10-30/hour but if you split this between a few friends it is very affordable.

What’s more, if you head to a lesser known city, such as Delft (which is also a gorgeous small town), you can rent a self-driving boat for as little as €25/hour.

#5 Scheveningen beach

is scheveningen worth a visit
Source: jd210848/Pixabay

Scheveningen is the district situated on the coast of The Hague. It is one of the most popular beaches in the Netherlands as it is very big with loads of events that are hosted along the waterfront.

I grew up in New Zealand so when it comes to pristine beaches, I am truly spoiled. It begs the question, is Scheveningen actually crap or am I just biased?

If there is a designated reason for you going (an event, nice cafe) then sure, but otherwise I would not recommend for someone to visit the beach in and of itself.

Is Scheveningen worth a visit?

Let’s just say that the highlight of my day at Scheveningen was when I left.

#6 Red Light District

It’s what springs to everyone’s mind when they think of Amsterdam. The district was created way back in 1300 for sailors to avail themselves after many months at sea. But these days, unruly tourists overcrowd the historic neighbourhood which has led to Amsterdam’s mayor taking measures to quell tourism in the district.

Prostitution in the Netherlands - Amsterdam Red Light District windows

Your fantasy about scantily dressed women soliciting sex from a red-lighted window might come true when you enter De Wallen. Just as easily however, you could be disappointed (like many fantasies). There is a reason people say expectations are resentments in the making.

Is the Red Light District worth it?

Yes as there are no alternatives in Holland and it is an intriguing place to walk around. But please be respectful and please do not gawp.

#7 Rijksmuseum

tourist traps netherlands
Source: Nikolai Karaneschev/Wikipedia

The Rijksmuseum is arguably the most famous building in the Netherlands. Images of it are splayed all over Dutch tourism magazines and the museum is mentioned as a must-do on many “what to do in the Netherlands?” lists.

Is the Rijksmuseum a tourist trap?

No, especially if you’re really interested in art that focuses on the Dutch nation and its history (Rembrandt’s The Night Watch is on permanent display here).

But there are so many museums (with cheaper entry and no waiting lines) that offer an equally valuable art experience. For example, a mere 40 minute train from Amsterdam is the beautiful town of Leiden. This city boasts 14 diverse museums that promise to pique the varied interests of everyone in your travelling group.

#8 Anne Frank House

new pages of Anne Frank's diary
Source: Unknown photographer on Wikipedia

Anytime you walk near Westerkerk in Amsterdam, you will come across hordes of people lining up for the Anne Frank House.

This building is a biographical museum and home to the secret annexe where diarist Anne Frank and her family hid from the Nazis during WWII. You must reserve your place online and tickets cost €10.50 for an adult.

Is the Anne Frank Museum worthwhile?

Yes. The ability to walk through such a historical place is incredibly moving. I would recommend reading her diary before going as it makes the experience more personal and will add depth to what you see and read. But if you are short on time and did not reserve a place online then the Dutch Resistance Museum or Overloon War Museum are valuable alternatives.

#9 Sex museums

tourist traps in NL
The entry of Venustempel Sex Museum. Source: Ankur Gulati/Flickr

That’s right, we are ending on a bang – the Venustempel sex museum in Amsterdam! It is the oldest sex museum in the world and is situated on the outskirts of Amsterdam’s famous Red Light District.

For as little as €5 you can enter a world that traverses the history and culture of sex with an extensive collection of erotic pictures, paints, recordings, photographs and more.

Should you visit the Venustempel Sex Museum in Amsterdam?

This extensive collection was gathered by the museum’s owners throughout the years and is now on permanent display. There is no alternative in the Netherlands and if you’re not too prudish then it is worth the money for an afternoon of giggles and learning.

Did you visit and you still want more? Did you know that Amsterdam has a 5D porn cinema?

So there you go – a list of some of the biggest tourist traps and whether they are worthwhile or not. Have you been to any? Do you disagree with what’s said in this list? Let us know in the comments below! 

Feature image: Dimhou/Pixabay

Freya Sawbridge
Freya was born in Edinburgh but raised in New Zealand (cue every person she meets saying “oh I have always wanted to go there but it’s so far away!”). A restless and curious nature has led her to move countries 5 times in the last 3 years in attempt to find a place she can call home. She contacted DutchReview on a whim and arrived in the Netherlands in summer 2019 to start her internship.


  1. 1. Tulips are NOT grown all over the country. That said, if you have found out where they are it IS very well possible to go there with your own transport, no tour needed.
    Unfortunately too many people have been visiting the tulip farms recently causing farmers to close off some fields because the tourists were damaging them.

    2. Red Light district: most cities have their own red light areas, so no need to go and see the one in Amsterdam.

  2. I would recommend Corrie ten Boom house in Haarlem instead of anne frank house. Less busy and you get to see so much more. Haarlem itself is a beautiful city as well.


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