It’s that time of the year again. One of the holidays Holland is best known for. We celebrate our dying monarchy by congratulating our king by drinking till we drop. To warm up to the Dutch partying ways hereby I share with you 6 things you should know before King’s Day


1. King’s Day: What’s in a name

King’s Day is the time of year we celebrate the kings birthday. It’s a bit of an adjustment for everyone since it used to be called Queen’s Day  for decades up until three years ago when we celebrated King Willem Alexanders crowning.

Before that we used to celebrate the birthday of our queen mother Beatrix. But now retired we switched things up and now call it King’s Day. Why? Because in laws are always ignored and should be happy just to be there. Right, post-mortem Prince Claus?

Always the bridesmaid (prince) never the bride (King)

Our Willem Alexander is the proper heir to the throne because genes.  So Maxima’s queen title is just there for the fun it. She is as much a queen as Rupaul is one.

Nonetheless King’s day is upon us. But for decades it hasn’t actually been the queens birthday. After queen Juliana’s rule, ending in 1980, who’s birthday was on the the 30th of April, queen Beatrix decided to keep the date. Her birthday is actually on the 31st of January. But knowing the country we live in and not wanting to spread pneumonia like wildfire she decided to keep the date.

Before Juliana’s rule Queen’s day was held on Queen Wilhelmina’s birthday on the 31st of August and the day actually originated in her younger years when she was still a Princess: being titled Princes’ Day.  And looking at a photo of her from back in the day it becomes clear why: who doesn’t want to throw that sexy little minx a party.

A man in a dress??? No silly, it’s Wilhelmina!

2. Meet the royals

Yes, since Beatrix started the tradition, the royals go out on the town and celebrate with ‘the people’. So you too can catch a glimpse of the king and queen. Every year the royals go to a certain region in the country to show how connected they are to their people by playing silly Dutch games, enjoying old Dutch traditions involving clogs and swamp monster re-enactments (oh, how I’d wish that were true). They smalltalk and kiss their way down to a serious case of the herp.

So want to catch a glimpse of the royals this year? They will be visiting Tilburg. Once again this year they are going to mix things up compared to regular stuff of old Queensdays and enjoy themselves a celebration new style: with the royals enjoying a boat parade (You can almost see the Dutch PR’s wheels turning). And yes there will be flea-markets (more on that later), kids turning tricks and our nations ‘best musicians’ performing in front of the royals.

The ‘new style’ doesn’t mean however that the royals won’t remain friendly with their fans and if you are intrigued go to Tilburg you might actually shake hands and realize that they are just as boring as everyone else. Look here for further intel on their route.

But let’s be glad Willem Alexander stumbled upon Maxima and made her his queen. At least there is a regal aura to her beauty. That and a really good stylist I suppose.

Well ok, I guess they can’t all be gems.

Now let’s see how well the royal couple can deflect selfie sticks this year!


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3. Flea Market Wars

King’s Day is also known for the flee market infestation that becomes most cities. Ban for free trade is lifted. Days, and sometimes weeks, in advance people mark their territory with crayons and  tags. Curbs, sidewalks, bridges. Every patch and centimeter becomes potential reason for dispute and conflict. I wouldn’t be surprised if some people mark their spot by urinating.

But want to get rid of some of your old junk? Put it on display and you might sell some of it (obviously depending on how crappy your stuff is). Half of Holland has fond childhood memories (read: trauma) of saving up for that special toy by selling their old stuff during Queen’s Day.

That moment you realize you will be stuck there all day without selling anything!

I wonder though if online marketplaces like Marktplaats are emptying out this tradition. Online you are bound to get better price and more then just a handful of uninterested people passing by. So remember: if you do this, you’ll be doing it more for tradition than profit.

This is also the day you can actually make some spare change with reselling booze, drinks, food, refreshments or just providing plain silly entertainment. It doesn’t really matter how silly. You will make money.  Drunks are easy targets.

And talking about alcohol…

4. Drug of choice: Beer

Holland loves their booze and after decades of smart marketing by Heineken, our Dutch commercial pride, we are all hooked on the foamy sweet nectar of the gods during King’s Day.

And oh, how we love it.

No beer glass is left full, no mind is left clear. If there is ever a day to black out, it is this one. A photo exposition on alcohol abuse practically shoots itself during King’s Day.

And it’s not just King’s Day, the King’s Night before is half the fun. It’s usually as busy as King’s Day minus the kids and families. That means even less inhibition to spill your beer, pee your pants and slur your words.

But for a pleasant experience (aside from eating light), for the love of God, wear Orange!

DutchReview and fans

5. Orange Everything

Yes, the color of Dutch pride is recycled endlessly through World cups, Olympics and Queen’s days. Wear orange and you are Dutch. Dutch, immigrant, tourist, foreigner, expat, mammal. It doesn’t matter. It’s harmony by color. Especially in combination with belting out some basic phrases at complete strangers like ‘I love Holland’ , ‘oh,  Nederland’ , ‘ Leve de Koning’ , or maybe just even a loud roar, will bring people to hugs, high fives, laughter and more.

Even more so this seems the perfect solution to the bed, bad en brood (bed, bath and bread) discussion that has been terrorizing our government for the past two weeks. Just dress those illegal immigrants up in some orange on Kingsday and access to fortress Europe will finally be granted.



On Kingsday a country with an ongoing identity crisis gets to retreat in bliss and harmony. Orange is us. Orange is belonging. Orange is love.  

Okay, sometimes Orange is not love


And so plenty brands use this to their advantage to show their fictive (multinational) patriotic love: shaving razors, beats headphones, grills, barbies, lube and more. All are tapping into our Dutch sense of belonging to then exploit it to the full. How else will they get rid of that stock build up for this European Championship we’re not gonna attend? And so the cycle continues.

For that true orange glow!



6. Crowd Forecast: Chillax


Watch out for the big cities though. They can clog up if it’s a sunny day and I’m talking cardiac arrest kind of clogging, especially Amsterdam. Our streets and canals are not made for crowds, that’s for sure. And as fun as the music, singing and performances can be, the canned sardine dance gets old after a while (although of course a true classic).

It can be cold and last year in particular saw ‘typical Dutch weather’. So I would suggest to refrain from staying outdoors for extended periods of time. You can make pitstops inside the busy bars and cafe’s.
Another great alternative is heading to one of the many festivals in most Dutch Cities which you can check out over here 



Well, that completes the Kingsday survival kit for today. Now have a blast and let’s nostalgically commemorate a time when the monarchy still mattered within our tiny imaged community!!!


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Happy #Kingsday all!! #fleamarket #willemalexander

Een bericht gedeeld door DutchReview (@dutchreview) op


  1. Poorly written piece of article with a video of 2008 .. ?

    The writer’s attempts of being witty feel quite shallow.

  2. It’s 2016 and you still decide to go with “And looking at a photo of her from back in the day it becomes clear why: who doesn’t want to throw that sexy little minx a party” and “A man in a dress??? No silly, it’s Wilhelmina!”

    Maybe time to do some editing there

  3. Last year I went to Amsterdam during Kingsday with a company called Stoke Travel. It was amazing. We did a pubcrawl, had lots of fun at the hostel and in the streets. The crew was suuuper nice aswell! They partied with us and where always there to help you.

  4. I am new in Europe, currently living in Barcelona. I am an avid backpacker and I would love to visit Amsterdam during the King’s Day. How do I go about it? Are there any camping trips or something? I am lost! WTF


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